Privacy Policy

1. Introduction

This Privacy Policy describes how Dream Home Services Inc. (“we,” “our,” or “the Company”) collects, uses, discloses, and protects information obtained from users who access our website at www.dreamhomesvcs.com (“Site”), interact with our advertising or marketing communications, or otherwise share personal information with us (collectively: “Users”).

Dream Home Services Inc. is a residential remodeling company serving the Chicago, Illinois metropolitan area and Naples/Bonita Springs, Florida. Our principal business address is in Rolling Meadows/Wheeling, Illinois. You may contact us at info@dreamhomesvcs.com or (847) 400-0556.

By using our Site, you consent to the collection, storage, use, disclosure, and other uses of your personal information as described in this Privacy Policy. We encourage you to read this policy carefully and use it to make informed decisions.

2. Grounds for Data Collection

Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests, and for compliance with legal and regulatory obligations to which we are subject.

3. What Information We Collect

We collect two types of data and information from Users:

3.1 Non-Personal Information

Non-identifiable information pertaining to Users, which may be made available or gathered via your use of the Site. This includes aggregated usage information and technical information transmitted by your device, such as browser type, operating system, language preference, access time, pages viewed, clicks, and other browsing activity.

3.2 Personal Information

Individually identifiable information that identifies an individual or may with reasonable effort identify an individual, including:

• Contact Information: Full name, email address, phone number, and physical address provided through our contact forms, consultation booking, or email sign-up.
• Device Information: IP address, geolocation data, unique device identifiers (e.g., MAC address, UUID), and other information related to your activity on the Site.
• Project Information: Details about your remodeling project, property, preferences, and budget ranges you share with us during consultations or through our forms.
• Communication Records: Emails, text messages, phone call records, and any other communications between you and Dream Home Services.

4. How We Receive Information About You

We receive your Personal Information from various sources:

• When you voluntarily provide your details through our contact forms, consultation booking, or email sign-up on our Site.
• When you communicate with us via phone, email, or text message.
• When you use or access our Site (through cookies, pixels, and analytics tools described in Section 7).
• From third-party providers, services, and public registers (for example, traffic analytics vendors, advertising platforms, and CRM tools).

5. How We Use Your Information

We may use the information we collect for the following purposes:

• Responding to your inquiries and providing estimates, consultations, and remodeling services.
• Communicating with you regarding project updates, scheduling, and customer service matters.
• Sending you marketing communications, newsletters, promotional materials, and service updates via email (through our email marketing platform, Brevo/Sendinblue) or text message.
• Serving you targeted advertisements through platforms such as Meta (Facebook/Instagram) and Google Ads.
• Analyzing website traffic and user behavior to improve our Site, services, and advertising effectiveness.
• Conducting statistical and analytical research intended to improve the Site and our business operations.
• Complying with legal obligations and protecting our rights.

6. Third-Party Service Providers and Data Sharing

We may share Personal Information with trusted third-party providers for the purposes described in this policy. These providers include, but are not limited to:

6.1 Analytics and Advertising

• Google Analytics (GA4) — Website traffic analysis and user behavior tracking. Google’s use of information collected through Google Analytics is governed by the Google Analytics Terms of Service and the Google Privacy Policy, available at policies.google.com.
• Google Ads — Conversion tracking and remarketing to serve relevant advertisements to users who have visited our Site. Google Ads uses cookies and conversion tags to track actions taken on our Site after interacting with our ads.
• Meta Pixel (Facebook/Instagram) — We use the Meta Pixel (Pixel ID: 1142970253932722) to track user actions on our Site, build custom audiences for advertising, measure ad campaign effectiveness, and serve targeted ads on Facebook and Instagram. The Meta Pixel collects data including pages visited, actions taken, device information, and browser data. This information is shared with Meta Platforms, Inc. and is subject to Meta’s Data Policy, available at facebook.com/privacy/policy.

6.2 Email Marketing

Brevo (formerly Sendinblue) — We use Brevo to manage our email marketing campaigns and contact lists. When you provide your email address or phone number, this information may be stored and processed by Brevo for the purpose of sending you newsletters, promotional offers, and service communications. Brevo’s privacy policy is available at brevo.com/legal/privacypolicy.

6.3 Other Service Providers

We may also share information with providers who assist with hosting and operating our Site, CRM and project management platforms, payment processing, appointment scheduling (Square), and business operations. These providers are contractually obligated to use your information only for the purposes we specify.

We do not sell, rent, or share your Personal Information with third parties for their own promotional or marketing purposes unrelated to our services.

Mobile opt-in data and consent information are never shared with any third party for any purpose.

7. Cookies, Pixels, and Tracking Technologies

We and our trusted partners use cookies, pixels, and other tracking technologies when you visit our Site.

7.1 What Are Cookies?

A “cookie” is a small piece of information that a website assigns to your device while you are viewing the website. Cookies serve various purposes including enabling navigation, remembering preferences, and compiling statistical data about Site usage.

7.2 Types of Cookies We Use

• Session Cookies — Stored temporarily during a browsing session and deleted when the browser is closed. These allow normal use of the Site.
• Persistent Cookies — Saved on your device for a fixed period and not deleted when the browser is closed. These remember your preferences for repeat visits.
• Third-Party Cookies — Set by third-party services running content on our Site, including Google Analytics, Google Ads, and Meta Pixel.

7.3 Tracking Pixels

In addition to cookies, we use tracking pixels (also known as web beacons or clear GIFs) including:

• Meta Pixel — A piece of JavaScript code on our Site that collects data about your browsing behavior, which is sent to Meta to enable ad targeting, conversion tracking, and audience building.
• Google Ads Conversion Tag — Tracks when a user completes a desired action (such as submitting a contact form) after clicking on one of our Google Ads.

7.4 Managing Cookies and Tracking

You may remove or disable cookies by adjusting your browser settings. However, disabling cookies may affect the functionality of our Site. You may also opt out of interest-based advertising through the following:

• Google Ad Settings: adssettings.google.com
• Meta Ad Preferences: facebook.com/adpreferences
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

8. State-Specific Privacy Rights

8.1 Illinois Residents

If you are a resident of Illinois, you may have additional rights under Illinois privacy laws. Dream Home Services does not collect biometric information (such as fingerprints or facial recognition data) through our Site. If you have questions about your rights under Illinois law, please contact us at info@dreamhomesvcs.com.

8.2 Florida Residents

If you are a resident of Florida, the Florida Digital Bill of Rights (FDBR) may provide you with certain rights regarding your personal data, including:

• The right to access, correct, and delete your personal information.
• The right to opt out of the sale of personal data and targeted advertising.
• The right to obtain a copy of your data in a portable format.

To exercise these rights, please contact us at info@dreamhomesvcs.com.

8.3 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect and how it is used.
• The right to request deletion of your personal information.
• The right to opt out of the sale or sharing of your personal information.
• The right to non-discrimination for exercising your privacy rights.

Dream Home Services does not sell personal information as defined under the CCPA. To exercise your rights, please contact us at info@dreamhomesvcs.com.

9. Your Rights

Regardless of your state of residence, you may request to:

• Receive confirmation as to whether personal information concerning you is being processed, and access your stored personal information.
• Receive a copy of personal information you directly provided to us in a structured, commonly used, and machine-readable format.
• Request correction of your personal information that is in our control.
• Request deletion of your personal information.
• Object to or request restriction of the processing of your personal information.
• Opt out of marketing communications at any time.

Please note that these rights are not absolute and may be subject to our legitimate interests and regulatory requirements. To exercise any of these rights, contact us at info@dreamhomesvcs.com or (847) 400-0556.

10. Data Retention

We will retain your personal information for as long as necessary to provide our services and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods are determined based on the type of information collected, the purpose for which it is collected, and applicable legal requirements. We may delete or anonymize outdated, unused information at our discretion.

11. How We Safeguard Your Information

We take reasonable steps to implement and maintain the security of our Site and your information, including using industry-standard encryption for data transmission. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and are not responsible for the acts of those who gain unauthorized access despite our reasonable efforts.

12. Text Message (SMS) Communications

By providing your phone number and agreeing to receive text messages, you consent to receive SMS communications from Dream Home Services Inc. from (847) 400-0556 regarding account notifications, appointment reminders, project updates, and customer service.

• Consent is not a condition of purchase.
• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to unsubscribe at any time.
• Reply HELP for assistance.
• You may also contact us at (847) 400-0556 or info@dreamhomesvcs.com.

Mobile opt-in information is never shared with third parties for any purpose.

13. Marketing and Email Communications

We may use your Personal Information, such as your name, email address, and telephone number, to send you promotional materials concerning our services. These communications may be sent directly by us or through our email marketing platform, Brevo.

Every marketing email includes an unsubscribe link. If you unsubscribe, we will remove your email address from our marketing distribution lists. Please note that even after unsubscribing from marketing emails, we may still send you transactional or service-related communications (such as project updates or appointment confirmations).

14. Third-Party Websites and Services

Our Site may contain links to third-party websites or services. This Privacy Policy does not apply to the practices of companies we do not own or control. We encourage you to review the privacy policies of any third-party sites you visit. Third-party services we link to may include our BBB profile, social media accounts (Facebook, Instagram), Square appointment booking, and review platforms.

15. Children’s Privacy

Our Site is not designed for or directed at children under the age of 18. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that their child has provided us with Personal Information without their consent, please contact us at info@dreamhomesvcs.com and we will take steps to delete such information.

16. Corporate Transactions

We may share information in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation, or asset sale). In such an event, the acquiring company will assume the rights and obligations described in this Privacy Policy.

17. Updates to This Privacy Policy

We reserve the right to periodically amend or revise this Privacy Policy. Material changes will be effective immediately upon posting the revised policy on our Site. The “Last Modified” date at the top of this policy reflects the most recent revision. Your continued use of the Site following such changes constitutes your acknowledgment and consent to the updated policy.

18. How to Contact Us

If you have any questions about this Privacy Policy, the information we collect, or how we use it, you can contact us at: